The responses and inputs from a consumer help me to provide the tasks and suggestions that work for them. Over the years, we added “pre-pitch technique templates” and “promo collaboration meetings” as a way for our top performers to assist in giving suggestions and prepare junior staff members. More recently, we began incentivizing placements with new publishers and writers, so our staff wouldn’t fall again on established relationships resulting in author burnout. Victories are sweeter as a outcome of our client knew that generally brands fail in this tactic–and they gained. We usually are not afraid to debate and gain advance buy-in for how testing iterations might succeed and customary reasons for failure; this encourages our clients to observe with a extra sensible perspective.